Management Information In Pearson Education -Myassignmenthelp.Com

Question: Discuss About The Management Information In Pearson Education? Answer: Introduction It is quite evident that the use of information technology in business has considerably made it easier to manage the different process running within an organization. With the advent of technology, use of information technology in business becomes necessary to a large extent. However, small and medium sized enterprises often face monetary difficulties in implementing information technology strategies. Similar is the case of Four Seasons Greenhouse nursery that is located in Colorado. The nursery uses manual registers for tracking and maintenance of data. However, the profits earned by the nursery were almost negligible. Implementation of POS on the other hand helped the owners in obtaining a robust functionality of managing the various processes running within the organization (Laudon Laudon, 2016). The report discusses the advantages and disadvantages of implementing the new point of sales in business. It gives an overview of the competitive advantage the new POS can bring to the b usiness. Contribution of POS and the risks associated with its implementation is discussed in the following paragraphs. The New POS system-Advantages/Disadvantages The new point of sales system is designed to automate the different functionalities of business such as, data input, tracking of inventory sales and so on. The advantages of the new POS system are as follows (Stadtle, 2015)- The major advantage of implementing the new POS system is that, the organization does not need to maintain the manual registers in tracking and maintaining the inventory items. This is an advantage to the organization as the manual data entry is subjected to human errors and incorrect data entry. This is one of the major reasons of the less profit, as there is no proper record of the inventory items and sales (refer to appendix 2). The new POS system provides robust functionality in data input, data tracking and distribution of data. This in turn helps in easy management of the vital business process (Diallo, Rodrigues Sene, 2012). The new POS system helps in accurate calculation of the inventory counts thus eliminating the guesswork about the orders. This in turn helps the business in operating on a leaner inventory unit. The accurate data estimation and easy management of the vital process enhances the decision making process. Timely reporting of all the tasks furthermore helps in proper management of all the business operations running within the organization. Proper knowledge about the product cost helps in accurate and profitable pricing of the products there by increasing the profitability of the organization. The new POS system further helps in controlling the employee schedule, which in turn helps in proper management of the labour expenses (Peppard Ward, 2016). However, there are certain disadvantages of implementing the POS as well. The disadvantages of the new point of sales system are as follows- With the numerous advantages offered by the point of sales system, one of the major constraints associated with the process is the cost of implementation of the system. An organization need to invest a considerable amount of money for implementation and maintenance of the system. There are certain security risks associated with the point of sales system that can risk an organizations private and confidential data. The employees and the staffs are need proper training in order to understand the operation of the new system. The system will require regular updates and maintenance. Competitive Advantage The competitive advantages that an organization achieve by implementing the new POS system are as follows- The major working principle of the POS system is compiling and integrating all the business operations in a single place. This helps in proper management of all the business operations running within an organization, which is a major competitive advantage of POS. The new system helps in proper product review and identification of the most profitable product, which was earlier not possible. This helps the organization in gaining a competitive advantage in the market by manufacturing and selling the most profitable goods (Coronel Morris, 2016). Proper management of the employee schedule and labour costs further adds to the list of competitive advantages. Detailed knowledge about the inventory items such as number of units sold, purchased or discarded gives a clear picture about the condition of the business, which further helps in its proper management. This gives the organization, a competitive advantage in the market. Centralized Database and its Advantages The advantages of having a centralized database are as follows- Centralized database decreases the security risks associated with data storage by enforcing a staunch control and monitoring of the system. In centralized database system, the stored data is managed centrally, which increases the consistency of data. Having a centralized database increases the operational efficiency of a business organization. Using a centralized database minimizes the cost of data storage by eliminating any redundancy in data management and associated costs. The data processing speed is high and centralized data helps n development of an accurate report of the activities that the organization or its employees are engaged in (Stair Reynolds, 2013). Data integrity is one of the major benefits of having a centralized database. Therefore, it can be said that implementation of POS will help in proper data tracking and managing of the financial transactions in the organization. POS in decision-making One of the major advantages of implementing the new point of sales system in business is that the system helps in the decision making process by providing all the data that are essential to evaluate before taking a business decision. Accurate estimation of the data and inventory sales helps in processing the business activities more effectively. Accurate estimation helps in taking proper decisions about the inventory items, such as the number of items to be purchased or discarded (Hall, 2012). Furthermore, the new POS system eliminates the need of manual tracking of all the business processes running within an organization. It is difficult to track manually all the information needed for proper decision-making as it might include erroneous or incomplete data entry. Apart from this, the new POS system helps in effective answering of the questions associated with the inventory items such as number of items purchased, sold or discarded. This enhances the decision-making process (Galliers Leidner, 2014). The information provided by the new POS system further helps in creating a solid infrastructure for easy management of the business operations within the entire organization. It helps in reviewing the labour expenses and the schedule of the employees to establish their responsibility within the organization more effectively (Pearlson et al., 2016). Telecommunication Options The telecommunication option available for implementation of POS system within the organization includes the use of LAN, WAN and MAN. The Local Area Network or LAN interconnects all different digital devices present within a limited area. Wide Area Network or WAN on the other hand is a telecommunication network that interconnects the digital devices over a wide geographical area (Zhang et al., 2012). MAN or Metropolitan Area Network however, spreads over a larger geographical area. LAN will not be suitable to implement in the POS system, as it will restrict the information flow within a small area. IT is therefore recommended to implement the POS system in WAN network (Barakah Ammad-uddin, 2012). Wireless technology will be suitable for consideration, as it will considerable reduce the hassle of wires and reduces the implementation cost as well. However, it is essential to establish a secure wireless channel in order to eliminate the risks associated with wireless networks. Associated Risks Since the POS system will be implemented in a wireless network, there are a number of risks associated with the storage and access of the data from the system. One of the major risks is the security risks. The attackers can target the confidential data stored within the system leading to data loss (Zissis Lekkas, 2012). Another major security risk associated with the implementation of POS is the privacy risk. The private data of an organization might be at risk due to a cyber attack into the system. Therefore, it is essential to use proper security system within the organization. Apart from this, there is a huge confidentiality risk associated with the POS system, as majority of the employees within the organization can access data (Al Ameen, Liu Kwak, 2012). Therefore, it is essential to enforce authorization levels to prevent unauthorised use and access of data. Conclusion Therefore, from the above discussion, it can be concluded that implementation of POS in Four Seasons has provided the nursery with many advantages, major one being the increase in sales and profits. The point of sales system has helped in eliminating the need of manual tracking and recording of data, thereby increasing the accuracy and correctness of the stored data into the system. The report points out certain disadvantage of the new POS system and discuses the competitive advantages it offers to an organization. The report further identifies the security risks associated with the system and recommends the network in which the system is to be implemented. The system allows the organization in leveraging business data and helps in gaining a competitive advantage in the market. The business reports can be processed with ease with the help of the new POS system. Recommendations It is recommended for an organization to thoroughly research the needs of POS in its business before its implementation. Proper security checks and installation of security essentials are needed to secure the data stored in the centralized database. Authorization levels are needed to be imposed in order to restrict the access to the confidential data stored in the system. References Al Ameen, M., Liu, J. Kwak, K., (2012). Security and privacy issues in wireless sensor networks for healthcare applications.Journal of medical systems,36(1), pp.93-101. Barakah, D.M. Ammad-uddin, M., (2012, February). A survey of challenges applications of wireless body area network (WBAN) and role of a virtual doctor server in existing architecture. InIntelligent Systems, Modelling Simulation (ISMS), 2012 Third International Conference on(pp. 214-219). IEEE. Coronel, C. Morris, S., (2016).Database systems: design, implementation, and management. Cengage Learning. Diallo, O., Rodrigues, J.J. Sene, M., (2012). Real-time data management on wireless sensor networks: A survey.Journal of Network Computer Applications,35(3), pp.1013-1021. Galliers, R.D. Leidner, D.E. eds., (2014).Strategic information management: challenges strategies in managing information systems. Routledge. Hall, J.A., (2012).Accounting information systems. Cengage Learning. Laudon, K.C. Laudon, J.P., (2016).Management information system. Pearson Education India. Pearlson, K.E., Saunders, C.S. Galletta, D.F., (2016).Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons. Peppard, J. Ward, J., (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Romney, M.B. Steinbart, P.J., (2012).Accounting information systems. Boston: Pearson. Stadtler, H., (2015). Supply chain management: An overview. In Supply chain management advanced planning (pp. 3-28). Springer Berlin Heidelberg. Stair, R. Reynolds, G., (2013).Principles of information systems. Cengage Learning. Zhang, Y., Ansari, N., Wu, M. Yu, H., (2012). On wide area network optimization.IEEE Communications surveys tutorials,14(4), pp.1090-1113. Zissis, D. Lekkas, D., (2012). Addressing cloud computing security issues.Future Generation computer systems,28(3), pp.583-592.

Time Lags in Fiscal Policy Essay Example

Time Lags in Fiscal Policy Paper Fiscal policy is the change in taxes and spending that affect the level of GDP (O’Sullivan, p. 212, 2008). When fiscal policies are put into place, the goal is to see the economy grow to healthy levels. Other reasons for fiscal policies could include stabilizing the economy. These policies are supposed to help the economy run at its full potential. Congress and the President are supposed to be constantly working to maintain a healthy economy. There are times however, that a poorly timed move could hurt and destabilize the economy. The problem with trying to implement policies that will move the economy to its highest potential output is that there can be delays. Trying to forecast the economy is like trying to forecast the weather. When policy makers make mistakes, they create proverbial rain at our picnic. When the economy starts to slow down, government officials try to get the economy to run at its full potential again. The problem with this is that sometimes, the economy can correct itself without policies being established. There are usually delays, or lags in the policies being implemented. Just like normal, regular people, there are times that policy makers are slow to realize that there is problem that needs correcting. When they finally realize that there is an issue at hand, it may take the policy makers time to react. Two types of lags can cause problems inside lags and outside lags. Inside lags involve the time it takes to formulate a policy while outside lags involve the time it takes for the policy to actually work (O’Sullivan, p. 214, 2008). The biggest problem with the inside lag is the time it takes policymakers to recognize shifts in economic indicators. We will write a custom essay sample on Time Lags in Fiscal Policy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Time Lags in Fiscal Policy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Time Lags in Fiscal Policy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Policymakers try to rely on their forecasting skills. Sometimes their forecasting is correct, while other times, they are wrong. This can cause big discrepancies in the economy. Another issue is the time it takes for policy makers to realize that there is a problem and then fix the problem at hand. With outside lags, policies such as tax cuts take time to actually work. Outside lags are normally short, but if they are timed incorrectly, the economy could actually become destabilized. The worst problem with lags is that economists are playing the role of the weatherman in forecasting what will happen to the economy. It is hard for them to know whether an economic slowdown is just temporary or if it will be a long recession. For example, if economists predict that the economy is going to be working over its potential, and the government implements a policy to get the economy to its full potential, but not over it, and then the economy becomes weak before the policy takes place, the entire economy could become destabilized. Policy makers must understand this possibility and do their best to minimize errors. Reference OSullivan, Shefferin, Perez. (2008). Economics: Principles, Applications, and Tools. Upper Saddle River, NJ: Pearson Education, Inc.

The Pharaohs Double Crown of Egypt

The Pharaoh's Double Crown of Egypt Ancient Egyptian pharaohs are usually depicted wearing a crown or a head-cloth. The most important of these was the double crown, which symbolizes the unification of Upper and Lower Egypt and was worn by pharaohs starting with the First Dynasty around the year 3000 BCE. Its ancient Egyptian name is the pschent. The double crown was an amalgamation of the white crown (Ancient Egyptian name hedjet) of Upper Egypt and the red crown (Ancient Egyptian name deshret) of Lower Egypt. Another name for it is shmty, meaning the two powerful ones, or sekhemti. The crowns are seen only in artwork and no specimen of one has been preserved and discovered.  In addition to the  pharaohs, the gods Horus and Atum are depicted wearing the double crown. These are gods that are closely allied with the pharaohs. Symbols of the Double Crown The combination of the two crowns into one represented the rule of the pharaoh over his united kingdom. The red deshret  of Lower Egypt is the outer portion of the crown with cutouts around the ears. It has a curled projection in front that represents the proboscis of a honeybee, and a spire in the back  and an extension down the back of the neck. The name deshret  is also applied to the honeybee. The red color represents the fertile land of the Nile delta. It was believed to have been giving by Get to Horus, and the pharaohs were the successors of Horus. The white crown is the interior crown, which was more conical or bowling pin shaped, with cutouts for the ears. It may have been assimilated from the Nubian rulers before being worn by rulers of Upper Egypt. Animal representations were fastened to the front of the crowns, with a cobra in attack position for Lower Egyptian goddess Wadjet and a vulture head for the goddess Nekhbet of Upper Egypt. It isnt known what the crowns were made of, they could have been made of cloth, leather, reeds, or even metal.  Because no crowns have been found in burial tombs, even in those that were undisturbed, some historians speculate they were passed from pharaoh to Pharaoh. History of the Double Crown of Egypt Upper and Lower Egypt were united around the year 3150 BCE with some historians naming Menes as the first pharaoh and crediting him for inventing the pschent. But the double crown was first seen on a Horus of the pharaoh  Djet  of the First Dynasty, around 2980 BCE. The double crown is found in the Pyramid Texts. Nearly every pharaoh from 2700 through 750 BCE was depicted wearing the pschent in hieroglyphs preserved in tombs. The Rosetta Stone and the king list on the Palermo stone are other sources showing the double crown associated with pharaohs. Statues of Senusret II and Amenhotep  III are among many showing the double crown. The Ptolemy rulers wore the double crown when they were in Egypt but when they left the country they wore a diadem instead.

A Brief History of the Invention of Plastics

A Brief History of the Invention of Plastics The first man-made plastic was created by Alexander Parkes who publicly demonstrated it at the 1862 Great International Exhibition in London. The material, called Parkesine, was an organic material derived from cellulose that once heated could be molded and retained its shape when cooled. Celluloid Celluloid is derived from cellulose and alcoholized camphor. John Wesley Hyatt invented celluloid as a substitute for the ivory in billiard balls in 1868. He first tried using  a natural substance called collodion  after spilling a bottle of it and discovering that the material dried into a tough and flexible film. However, the material was not strong enough to be used as a billiard ball, not until the addition of camphor, a derivative of the laurel tree. The new celluloid could now be molded with heat and pressure into a durable shape. Besides billiard balls, celluloid became famous as the first flexible photographic film used for still photography and motion pictures. Hyatt created celluloid in a strip format for movie film. By 1900, movie film was an exploding market for celluloid. Formaldehyde Resins - Bakelite After cellulose nitrate, formaldehyde was the next product to advance the technology of plastic. Around 1897, efforts to manufacture white chalkboards led to casein plastics (milk protein mixed with formaldehyde) Galalith and Erinoid are two early tradename examples. In 1899, Arthur Smith received British Patent 16,275, for phenol-formaldehyde resins for use as an ebonite substitute in electrical insulation, the first patent for processing a formaldehyde resin. However, in 1907, Leo Hendrik Baekeland improved phenol-formaldehyde reaction techniques and invented the first fully synthetic resin to become commercially successful with the trade name Bakelite. Here is a brief timeline of the evolution of plastics. Timeline - Precursors 1839 - Natural Rubber - Method of processing invented by Charles Goodyear1843 - Vulcanite - Invented by Thomas Hancock1843 - Gutta-Percha - Invented by William Montgomerie1856 - Shellac - Invented by Alfred Critchlow and Samuel Peck1856 - Bois Durci - Invented by Francois Charles Lepage Timeline - Beginning of the Plastic Era With Semi-Synthetics 1839 - Polystyrene or PS - Discovered by  Eduard Simon1862 - Parkesine - Invented by Alexander Parkes1863 - Cellulose Nitrate or Celluloid - Invented by John Wesley Hyatt1872 - Polyvinyl Chloride or PVC - First created by Eugen Baumann1894 - Viscose Rayon - Invented by Charles Frederick Cross and Edward John Bevan Timeline - Thermosetting Plastics and Thermoplastics 1908 - Cellophane  - Invented by Jacques E. Brandenberger1909 - First true plastic Phenol-Formaldehyde (trade name Bakelite) - Invented by Leo Hendrik Baekeland1926 - Vinyl or PVC - Walter Semon invented a plasticized PVC1933 - Polyvinylidene chloride or Saran also called PVDC - Accidentally discovered by Ralph Wiley, a Dow Chemical lab worker1935 - Low-density polyethylene or LDPE - Invented by Reginald Gibson and Eric Fawcett1936 - Acrylic or Polymethyl Methacrylate1937 - Polyurethanes (trade-named Igamid for plastics materials and Perlon for fibers) - Otto Bayer and co-workers discovered and patented the chemistry of polyurethanes1938 - Polystyrene made practical1938 - Polytetrafluoroethylene or PTFE (trade-named Teflon) - Invented by Roy Plunkett1939 - Nylon and Neoprene - Considered a replacement for silk and a synthetic rubber respectively by Wallace Hume Carothers1941 - Polyethylene Terephthalate or Pet - Invented by Whinfield and Dickson1942 - Low-Density Polyethylene1942 - Unsaturated Polyester also called PET - Patented by John Rex Whinfield and James Tennant Dickson 1951 - High-density polyethylene or HDPE (trade-named Marlex) - Invented by Paul Hogan and Robert Banks1951 - Polypropylene or PP - Invented by Paul Hogan and Robert Banks1953 - Saran Wrap introduced by Dow Chemicals1954 - Styrofoam (a type of foamed polystyrene foam) - Invented by Ray McIntire for Dow Chemicals1964 - Polyimide1970 - Thermoplastic Polyester this includes trademarked Dacron, Mylar, Melinex, Teijin, and Tetoron1978 - Linear Low-Density Polyethylene1985 - Liquid Crystal Polymers

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

Consumer Behaviour - Essay Example fit is the image that customer develops in his mind about the brand and the way in which that image influences the customer to go purchase the brand. It is important for the customer to draw some connection between the kind of person he is and the kind of brand that is being promoted. (Onkivist, 2008) Red-bull’s an energy drink which promises extreme energy. It’s tag-line is â€Å"it gives you wings†. The kind of promotional campaigns that the brand pursues involves a lot of adventure, car racing, games, etc. It’s brand identity has been built around cliff driving, ice-skating and street contests. Mother energy drink on the other hand is promoted with the following tag-line â€Å"right-hook to laziness, a smack in the face of slackness†. The brand logo on the coke can is gothic and the brand has been promoted as an all-natural drink. Given these kind of promotional tactics that red-bull and mother energy command there are various social characterist ics in people that influence consumers to consume Redbull and Mother energy drink. Schiffman, Bednall, O’Cass, Paladino, Ward & Kanuk (2008) may have had the right definition of consumer social character. They look at it as a personality trait of the consumer that ranges from inner-directness towards outer-directness. The consumer’s whom it refers to as ‘Inner-directed consumers’ are those who determine value of a brand by oneself. This is as opposed to by others. Inner-directed consumers are not easily influenced by others and also known as consumer innovators as consumers evaluate new products on their own. Other-directed consumers are easily influenced by others and are likely to be followers as consumers tend to look to others for opinions. Groups and social networks also have direct influence over the... This paper talks about two brands: Red Bull and Mother Energy Drink. The niche in which these brands compete is carbonated soft drink and it is a very narrow niche. Red-Bull is an Austrian brand that was first introduced in 1987. It is available in 120 countries all over the world and is widely regarded as the world’s number-one energy drink. Mother Energy drink is a brand of Coca Cola and was first released in Australia. It was introduced Australia in 2006 when Red Bull and V energy drink commanded 94% share in the market. The paper will compare and contrast how consumer social characteristics, their need for uniqueness and how being a visualizer or being a verbalizer affects consumer perception of the brand followed by a conclusion towards the end of the paper. The primary focus of the paper will be on how these three dimensions influence consumer behavior. According to Kotler (2010), consumer behavior is an enigma for marketers all over the world. Countless number of strate gies and approaches has been designed by marketers to understand the reasons behind why buyers choose a certain product over another similar product. However, a concrete model or method describing consumer behavior which guarantees a positive response from the buyer in the form of purchases or repeated purchases is yet to be formed. Both Red Bull and Mother are branded in different ways and create different impressions on the minds f the consumer. Likewise they will influence the consumer decision to purchase the brand in their own ways.

Co-workers spending too much time on personal devices or social Research Paper

Co-workers spending too much time on personal devices or social networks, leading to distractions in the office - Research Paper Example This paper includes a discussion on some of the ways these devices and social networking websites lead to distractions in offices. The paper also includes a discussion on the ways the use of these devices and social networks can be limited in offices. Introduction In today's faced paced world, the use of technology has become a need for every individual from any field of life. Students, businesspersons, and employees all make use of different types of technologies to carry out their personal and professional activities. However, sometimes use of these technologies at places where they should not be used leads to problems. For example, use of mobile phones and other personal devices at work lead to distractions in offices when people use these devices for personal matters instead of focusing on work and assigned job responsibilities. It has become a critical need for managers and employers to develop and implement such policies at workplaces, which should be able to bring down the use of personal devices at offices. Let us discuss some of the ways personal devices and social networks used by colleagues lead to distractions in offices. Impact of Personal Devices The impact of the use of personal devices, such as, mobile phones, laptops, and disc players in offices is never positive on the efficiency level of employees. The reason is that the use of such devices at workplaces deviate the attention and focus of colleagues away from their job responsibilities, which not only results in decreasing their efficiency level but also shifts down the company’s level of productivity. Companies are at risk of losing millions of dollars each year through decreased level of employee productivity caused by digital distractions (Anderson 1). Some colleagues make personal calls while sitting in their offices because of which they cannot perform their required official tasks within time. For example, if a customer representative officer starts making a long personal call wh ile sitting in office, he/she will not be in the position to focus properly towards the incoming official calls in that time. The result in such cases is late delivery of work to managers or customers. Similarly, some colleagues use laptops in offices for purposes other than the official ones. The result is again delayed completion of assigned tasks. Moreover, some colleagues like to hear songs at workplace using headphones. This also results in distracting their attention away from work. The use of personal devices at work can also lead to severe accidents at the workplace. A number of cases have occurred in the last few years where a minor distraction from official task because of cell phone or other personal devices have resulted in severe workplace accidents. For example, an incident occurred in California in 2007 where an employee responsible for operating the sugarcane-chopping machine in a mill cut his left hand because he put his hand within the choppers unintentionally bein g busy in a personal call while operating the machine. This is just a single case out of many where little distractions have caused major injuries to employees. Such cases speak strongly in favor of putting a complete ban on the use of personal devices at the workplace. Impact of Social Networks The impact of using social networking websites, such as, Facebook or Twitter in offices is also not positive on the efficiency and attention of

Death of a Salesman Essay Example for Free

Death of a Salesman Essay What techniques does Arthur Miller use to highlight the conflict between past and present in Death of a Salesman? How do these techniques also demonstrate his main themes? Death of a Salesman is set in a time when the capitalist system is changing. It is set in the late 1940s, not long after the Wall Street crash in 1929. Willy Loman is unable to adjust to these changes and therefore, there is conflict between the past, where his dreams were achievable, and the present, where he has fallen foul of the capitalist system and is no longer any use to the firm. These conflicts are personified in Willy, and Arthur Miller uses a number of techniques to highlight this. The techniques Miller uses represent Willys mind and they distinguish between past and present. These theatrical methods also help to demonstrate the main themes in Death of a Salesman. These theatrical methods include music, lighting, wall-lines, scenery, the use of leaves and also use of costumes. In my essay I plan to explain what each method conveys to the audience and show how Miller uses these methods effectively to highlight the conflicts. Music is used to highlight significant points and themes in the play. Also, the type of music sets the mood for a scene. It creates atmosphere and conveys to the audience the emotions of the characters. Also, silence can highlight a particular scene. The absence of music means that the audience focuses entirely on the conversation taking place. In Death of a Salesman, flute music is heard constantly throughout the duration of the play. It bridges the play, as it is heard both at the beginning and the end. The flute music evokes a faraway, idyllic world, representing the past. It also represents a contrast between Willy and his father. Willys father was a pioneer; he made flutes and sold his own products. Willy, on the other hand, has to sell other peoples goods to make a living. A good example of music being used to set the scene is at the beginning of the restaurant scene. The lights have blacked out signifying the end of the previous scene Suddenly rollicking music is heard. This is setting the mood of the scene for the audience. It shows that the atmosphere is happy and lively. This is to show the mood of the present time. It is a contrast to the past. By having rollicking music, Miller is highlighting this contrast. This links to the theme of Happy and shows more of an insight into his character. Happy has chosen this restaurant and it shows the kind of life he lives, and this is a contrast to Willy.