The Pharaohs Double Crown of Egypt

The Pharaoh's Double Crown of Egypt Ancient Egyptian pharaohs are usually depicted wearing a crown or a head-cloth. The most important of these was the double crown, which symbolizes the unification of Upper and Lower Egypt and was worn by pharaohs starting with the First Dynasty around the year 3000 BCE. Its ancient Egyptian name is the pschent. The double crown was an amalgamation of the white crown (Ancient Egyptian name hedjet) of Upper Egypt and the red crown (Ancient Egyptian name deshret) of Lower Egypt. Another name for it is shmty, meaning the two powerful ones, or sekhemti. The crowns are seen only in artwork and no specimen of one has been preserved and discovered.  In addition to the  pharaohs, the gods Horus and Atum are depicted wearing the double crown. These are gods that are closely allied with the pharaohs. Symbols of the Double Crown The combination of the two crowns into one represented the rule of the pharaoh over his united kingdom. The red deshret  of Lower Egypt is the outer portion of the crown with cutouts around the ears. It has a curled projection in front that represents the proboscis of a honeybee, and a spire in the back  and an extension down the back of the neck. The name deshret  is also applied to the honeybee. The red color represents the fertile land of the Nile delta. It was believed to have been giving by Get to Horus, and the pharaohs were the successors of Horus. The white crown is the interior crown, which was more conical or bowling pin shaped, with cutouts for the ears. It may have been assimilated from the Nubian rulers before being worn by rulers of Upper Egypt. Animal representations were fastened to the front of the crowns, with a cobra in attack position for Lower Egyptian goddess Wadjet and a vulture head for the goddess Nekhbet of Upper Egypt. It isnt known what the crowns were made of, they could have been made of cloth, leather, reeds, or even metal.  Because no crowns have been found in burial tombs, even in those that were undisturbed, some historians speculate they were passed from pharaoh to Pharaoh. History of the Double Crown of Egypt Upper and Lower Egypt were united around the year 3150 BCE with some historians naming Menes as the first pharaoh and crediting him for inventing the pschent. But the double crown was first seen on a Horus of the pharaoh  Djet  of the First Dynasty, around 2980 BCE. The double crown is found in the Pyramid Texts. Nearly every pharaoh from 2700 through 750 BCE was depicted wearing the pschent in hieroglyphs preserved in tombs. The Rosetta Stone and the king list on the Palermo stone are other sources showing the double crown associated with pharaohs. Statues of Senusret II and Amenhotep  III are among many showing the double crown. The Ptolemy rulers wore the double crown when they were in Egypt but when they left the country they wore a diadem instead.

A Brief History of the Invention of Plastics

A Brief History of the Invention of Plastics The first man-made plastic was created by Alexander Parkes who publicly demonstrated it at the 1862 Great International Exhibition in London. The material, called Parkesine, was an organic material derived from cellulose that once heated could be molded and retained its shape when cooled. Celluloid Celluloid is derived from cellulose and alcoholized camphor. John Wesley Hyatt invented celluloid as a substitute for the ivory in billiard balls in 1868. He first tried using  a natural substance called collodion  after spilling a bottle of it and discovering that the material dried into a tough and flexible film. However, the material was not strong enough to be used as a billiard ball, not until the addition of camphor, a derivative of the laurel tree. The new celluloid could now be molded with heat and pressure into a durable shape. Besides billiard balls, celluloid became famous as the first flexible photographic film used for still photography and motion pictures. Hyatt created celluloid in a strip format for movie film. By 1900, movie film was an exploding market for celluloid. Formaldehyde Resins - Bakelite After cellulose nitrate, formaldehyde was the next product to advance the technology of plastic. Around 1897, efforts to manufacture white chalkboards led to casein plastics (milk protein mixed with formaldehyde) Galalith and Erinoid are two early tradename examples. In 1899, Arthur Smith received British Patent 16,275, for phenol-formaldehyde resins for use as an ebonite substitute in electrical insulation, the first patent for processing a formaldehyde resin. However, in 1907, Leo Hendrik Baekeland improved phenol-formaldehyde reaction techniques and invented the first fully synthetic resin to become commercially successful with the trade name Bakelite. Here is a brief timeline of the evolution of plastics. Timeline - Precursors 1839 - Natural Rubber - Method of processing invented by Charles Goodyear1843 - Vulcanite - Invented by Thomas Hancock1843 - Gutta-Percha - Invented by William Montgomerie1856 - Shellac - Invented by Alfred Critchlow and Samuel Peck1856 - Bois Durci - Invented by Francois Charles Lepage Timeline - Beginning of the Plastic Era With Semi-Synthetics 1839 - Polystyrene or PS - Discovered by  Eduard Simon1862 - Parkesine - Invented by Alexander Parkes1863 - Cellulose Nitrate or Celluloid - Invented by John Wesley Hyatt1872 - Polyvinyl Chloride or PVC - First created by Eugen Baumann1894 - Viscose Rayon - Invented by Charles Frederick Cross and Edward John Bevan Timeline - Thermosetting Plastics and Thermoplastics 1908 - Cellophane  - Invented by Jacques E. Brandenberger1909 - First true plastic Phenol-Formaldehyde (trade name Bakelite) - Invented by Leo Hendrik Baekeland1926 - Vinyl or PVC - Walter Semon invented a plasticized PVC1933 - Polyvinylidene chloride or Saran also called PVDC - Accidentally discovered by Ralph Wiley, a Dow Chemical lab worker1935 - Low-density polyethylene or LDPE - Invented by Reginald Gibson and Eric Fawcett1936 - Acrylic or Polymethyl Methacrylate1937 - Polyurethanes (trade-named Igamid for plastics materials and Perlon for fibers) - Otto Bayer and co-workers discovered and patented the chemistry of polyurethanes1938 - Polystyrene made practical1938 - Polytetrafluoroethylene or PTFE (trade-named Teflon) - Invented by Roy Plunkett1939 - Nylon and Neoprene - Considered a replacement for silk and a synthetic rubber respectively by Wallace Hume Carothers1941 - Polyethylene Terephthalate or Pet - Invented by Whinfield and Dickson1942 - Low-Density Polyethylene1942 - Unsaturated Polyester also called PET - Patented by John Rex Whinfield and James Tennant Dickson 1951 - High-density polyethylene or HDPE (trade-named Marlex) - Invented by Paul Hogan and Robert Banks1951 - Polypropylene or PP - Invented by Paul Hogan and Robert Banks1953 - Saran Wrap introduced by Dow Chemicals1954 - Styrofoam (a type of foamed polystyrene foam) - Invented by Ray McIntire for Dow Chemicals1964 - Polyimide1970 - Thermoplastic Polyester this includes trademarked Dacron, Mylar, Melinex, Teijin, and Tetoron1978 - Linear Low-Density Polyethylene1985 - Liquid Crystal Polymers

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

Consumer Behaviour - Essay Example fit is the image that customer develops in his mind about the brand and the way in which that image influences the customer to go purchase the brand. It is important for the customer to draw some connection between the kind of person he is and the kind of brand that is being promoted. (Onkivist, 2008) Red-bull’s an energy drink which promises extreme energy. It’s tag-line is â€Å"it gives you wings†. The kind of promotional campaigns that the brand pursues involves a lot of adventure, car racing, games, etc. It’s brand identity has been built around cliff driving, ice-skating and street contests. Mother energy drink on the other hand is promoted with the following tag-line â€Å"right-hook to laziness, a smack in the face of slackness†. The brand logo on the coke can is gothic and the brand has been promoted as an all-natural drink. Given these kind of promotional tactics that red-bull and mother energy command there are various social characterist ics in people that influence consumers to consume Redbull and Mother energy drink. Schiffman, Bednall, O’Cass, Paladino, Ward & Kanuk (2008) may have had the right definition of consumer social character. They look at it as a personality trait of the consumer that ranges from inner-directness towards outer-directness. The consumer’s whom it refers to as ‘Inner-directed consumers’ are those who determine value of a brand by oneself. This is as opposed to by others. Inner-directed consumers are not easily influenced by others and also known as consumer innovators as consumers evaluate new products on their own. Other-directed consumers are easily influenced by others and are likely to be followers as consumers tend to look to others for opinions. Groups and social networks also have direct influence over the... This paper talks about two brands: Red Bull and Mother Energy Drink. The niche in which these brands compete is carbonated soft drink and it is a very narrow niche. Red-Bull is an Austrian brand that was first introduced in 1987. It is available in 120 countries all over the world and is widely regarded as the world’s number-one energy drink. Mother Energy drink is a brand of Coca Cola and was first released in Australia. It was introduced Australia in 2006 when Red Bull and V energy drink commanded 94% share in the market. The paper will compare and contrast how consumer social characteristics, their need for uniqueness and how being a visualizer or being a verbalizer affects consumer perception of the brand followed by a conclusion towards the end of the paper. The primary focus of the paper will be on how these three dimensions influence consumer behavior. According to Kotler (2010), consumer behavior is an enigma for marketers all over the world. Countless number of strate gies and approaches has been designed by marketers to understand the reasons behind why buyers choose a certain product over another similar product. However, a concrete model or method describing consumer behavior which guarantees a positive response from the buyer in the form of purchases or repeated purchases is yet to be formed. Both Red Bull and Mother are branded in different ways and create different impressions on the minds f the consumer. Likewise they will influence the consumer decision to purchase the brand in their own ways.

Co-workers spending too much time on personal devices or social Research Paper

Co-workers spending too much time on personal devices or social networks, leading to distractions in the office - Research Paper Example This paper includes a discussion on some of the ways these devices and social networking websites lead to distractions in offices. The paper also includes a discussion on the ways the use of these devices and social networks can be limited in offices. Introduction In today's faced paced world, the use of technology has become a need for every individual from any field of life. Students, businesspersons, and employees all make use of different types of technologies to carry out their personal and professional activities. However, sometimes use of these technologies at places where they should not be used leads to problems. For example, use of mobile phones and other personal devices at work lead to distractions in offices when people use these devices for personal matters instead of focusing on work and assigned job responsibilities. It has become a critical need for managers and employers to develop and implement such policies at workplaces, which should be able to bring down the use of personal devices at offices. Let us discuss some of the ways personal devices and social networks used by colleagues lead to distractions in offices. Impact of Personal Devices The impact of the use of personal devices, such as, mobile phones, laptops, and disc players in offices is never positive on the efficiency level of employees. The reason is that the use of such devices at workplaces deviate the attention and focus of colleagues away from their job responsibilities, which not only results in decreasing their efficiency level but also shifts down the company’s level of productivity. Companies are at risk of losing millions of dollars each year through decreased level of employee productivity caused by digital distractions (Anderson 1). Some colleagues make personal calls while sitting in their offices because of which they cannot perform their required official tasks within time. For example, if a customer representative officer starts making a long personal call wh ile sitting in office, he/she will not be in the position to focus properly towards the incoming official calls in that time. The result in such cases is late delivery of work to managers or customers. Similarly, some colleagues use laptops in offices for purposes other than the official ones. The result is again delayed completion of assigned tasks. Moreover, some colleagues like to hear songs at workplace using headphones. This also results in distracting their attention away from work. The use of personal devices at work can also lead to severe accidents at the workplace. A number of cases have occurred in the last few years where a minor distraction from official task because of cell phone or other personal devices have resulted in severe workplace accidents. For example, an incident occurred in California in 2007 where an employee responsible for operating the sugarcane-chopping machine in a mill cut his left hand because he put his hand within the choppers unintentionally bein g busy in a personal call while operating the machine. This is just a single case out of many where little distractions have caused major injuries to employees. Such cases speak strongly in favor of putting a complete ban on the use of personal devices at the workplace. Impact of Social Networks The impact of using social networking websites, such as, Facebook or Twitter in offices is also not positive on the efficiency and attention of

Death of a Salesman Essay Example for Free

Death of a Salesman Essay What techniques does Arthur Miller use to highlight the conflict between past and present in Death of a Salesman? How do these techniques also demonstrate his main themes? Death of a Salesman is set in a time when the capitalist system is changing. It is set in the late 1940s, not long after the Wall Street crash in 1929. Willy Loman is unable to adjust to these changes and therefore, there is conflict between the past, where his dreams were achievable, and the present, where he has fallen foul of the capitalist system and is no longer any use to the firm. These conflicts are personified in Willy, and Arthur Miller uses a number of techniques to highlight this. The techniques Miller uses represent Willys mind and they distinguish between past and present. These theatrical methods also help to demonstrate the main themes in Death of a Salesman. These theatrical methods include music, lighting, wall-lines, scenery, the use of leaves and also use of costumes. In my essay I plan to explain what each method conveys to the audience and show how Miller uses these methods effectively to highlight the conflicts. Music is used to highlight significant points and themes in the play. Also, the type of music sets the mood for a scene. It creates atmosphere and conveys to the audience the emotions of the characters. Also, silence can highlight a particular scene. The absence of music means that the audience focuses entirely on the conversation taking place. In Death of a Salesman, flute music is heard constantly throughout the duration of the play. It bridges the play, as it is heard both at the beginning and the end. The flute music evokes a faraway, idyllic world, representing the past. It also represents a contrast between Willy and his father. Willys father was a pioneer; he made flutes and sold his own products. Willy, on the other hand, has to sell other peoples goods to make a living. A good example of music being used to set the scene is at the beginning of the restaurant scene. The lights have blacked out signifying the end of the previous scene Suddenly rollicking music is heard. This is setting the mood of the scene for the audience. It shows that the atmosphere is happy and lively. This is to show the mood of the present time. It is a contrast to the past. By having rollicking music, Miller is highlighting this contrast. This links to the theme of Happy and shows more of an insight into his character. Happy has chosen this restaurant and it shows the kind of life he lives, and this is a contrast to Willy.

Terrorism - Barbers Jihad vs. McWorld :: Argumentative Persuasive Topics

Barber's Jihad vs. McWorld    The entire history of humankind has been filled with rapid change. On the timetable that began with the creation of the earth and is still continuing today, humans have rose to domination very quickly. A greater intelligence quickly led to improved survival techniques, which led to an exponentially increasing population. More people led to a need for more space which, combined with increasing technology, led to expansion around the globe and the colonization of newly discovered regions, sometimes at the expense of other humans. Recent struggles for identity in the midst of a planet filled with a great diversity of people has led to the birth of new nations and the terrorization of others.    Jihad vs. McWorld is, quite simply, an attempt to explain the surroundings that we are all living in as citizens of the world. Using his own observations as well as plenty of resources from the media, Benjamin Barber paints a portrait of a grim world. He describes McWorld and Jihad as two broad ways our world is stripping us of individualism, and in doing so, attempts to shine a light on what is happening so that we the people will be blind no more. According to Barber, our own beloved world is holding us hostage without us knowing it; Jihad vs. McWorld shows us our captors in vivid detail.    Typical Americans are usually blind to nationalist struggles that involve different peoples in a different continent. However, recently, the effects of Jihad have been near to all Americans due to the tragedy of the World Trade Center. Although these events happened after Jihad vs. McWorld, the different Jihad-related struggles Barber describes allude to many elements of the terrorism that America is currently facing. Americans are not accustomed to dealing directly with these issues; Jihad vs. McWorld is very helpful in providing backgound to this and possibly any future events.    On the other hand, McWorld is something that all Americans are aware of. Barber consistently and accurately makes the point that McWorld is inherently American. McWorld is, in a few words, the strive of capitalism and corporations to spread their products to all people, maximizing profit. This concept is not new to Americans; America was founded on free trade and capitalism. In the twentieth century, many new products were created that, with the help of technology, quickly spread throughout America.

Narrative and Narration Essay

Narrative and narration in films are the way in which the audience follows the plot. The difference between narrative and narration is only really clear when both are understood properly. Narrative is basically the way we see all the events in a film unfold. E.g. ‘Blair Witch Project’. A group of film students go into the woods to film a documentary about the myth of the Blair Witch. What we see is the people film everything that they do. We see (in a nutshell) them get lost, get scared and then looking at a wall. Narration is the process through which a film conveys or withholds narrative information, the way the story is told. Narration concerns the actual arrangement and presentation of the story in the film, the way the film distributes story information in order to achieve specific effects. E.g. in the ‘Blair Witch Project’ the story conveys the idea that there is ‘something’ out there, but it withholds all the information on the thing by never showing anything out of the ordinary. Once these two are understood we have to look into the two other effects to do with narration. These two are omniscient and restricted narration. Omniscient narration is where the audience is subjected to information from many sources such as ‘Lock Stock and two Smoking Barrels’. The film switches from one character to the next all the time, thus we never get to know one character more that any other. Plus it gives the audience more information than any of the characters, so we have an advantage over them all, which creates a feeling of suspense because the viewer is on the edge of their seat wondering if a certain character will find out a specific piece of information. Restricted narrative is where the film conveys the narrative to the viewer via one character. E.g. ‘Get Carter’. In this film we get almost all of the information from Jack Carter. He is in almost every scene. The advantage of this is that you know everything Jack knows, also everything that he doesn’t know. This is used in the British gangster genre film because is ads mystery to the question what will happen to our man (Jack  Carter) next. Tzvetan Todorov’s theory of narrative structure is a very simple way of explaining filmic narrative. The following is a point from the theory followed by an example of this from the film ‘Armageddon’. â€Å"A state of equilibrium†. Everything in the world is fine. People getting on with their run of the mill lives. The main star is seen grafting on an oil rig. â€Å"A disturbance of that order by an event†. NASA discover a big ass rock coming to earth at an enormous speed. We also see New York get hit by a meteor storm which emphasises the enormity of this event because the rock was able to squash such big and strong city like New York. â€Å"A recognition that the disorder has occurred†. NASA devises a plot to stop the rock ending all life on Earth, by sending a bunch of drillers to land on it, dig a hole, set of a nuclear bomb and come home heroes. â€Å"A return or restoration of a NEW equilibrium†. The rock is blown to shreds and th e world is saved, so that now everyone can continue grafting for pittance just like before. The new equilibrium is emphasised by the shot of the wedding at the end with the photo of the people who died during this event, so there is less characters so its different from the original equilibrium. This new equilibrium is necessary or otherwise there would be no difference between the start and the end of the film so it would be pointless to watch it if nothing interesting has happened in the main event. So when a film is viewed in this way we get a better understanding of the plot because we realise that its not a straight linear concept, but a circular one. Otherwise how do we get back to the equilibrium if it goes straight. But it can also be argued that it is not a circular process because its not going back to a equilibrium like before but back to a new equilibrium so effectively its going in a linear structure. The narrative in the film is driven by attempts to restore equilibrium. But Todorov’s theory does not end there. Oh no. Todorov also argues that narrative involves a transformation. The characters or the situations are transformed through the progress of the disruption. E.g. Halloween. In this film Laurie Strode starts out as a geeky teenager who is more concerned with her lessons than boys. â€Å"Shit, what, I forgot my chemistry book†. â€Å"Hey Laurie I just got you a date with that boy you like. Oh no please tell me you didn’t. I sure did. OK th en you gotta ring him on  the morning and cancel the whole thing†. But then at the end of the story (which concludes at the end of the sequel Halloween 2) she is a much stronger character. This is emphasised with the character in Halloween H20 where we see how much she has moved on from geeky teenager to a confident, strong, energetic mum. Vladimir Propp believes that the characters in a film have a narrative function in the text. Characters are there to help provide a structure for the text. He found eight basic characters who perform a certain function. Following are the eight characters and with examples of their counterparts in some famous films. The HERO. In ‘The Matrix’ Neo is the person who on a quest for something gets drawn into a world of UN-reality and comes out the unlikely hero after being trained to realise the truth. This is a common action/thriller genre film technique, because it helps the audience feel related in a way to the hero because you realise that it could happen to anyone of us. This is used in ‘Enemy of the State’. Will Smith is the usual nothing and ends up learning how to outsmart the American Government, which are so hard to outsmart apparently. The VILLAIN. In Halloween the villain is the maniac killer Michael Myers. As with most horror films at least the villai n (a killer more times than not) is a psychopath. E.g. ‘Friday the 13th’, Mrs Voorhees is the shock killer, her son was killed in the opening of the film. ‘Nightmare on Elm Street’. Freddie Kruger is the mysterious killer who slashes people up in their sleep. In ‘Night of the Living Dead’ zombies are the weird dead things that try and kill everyone. In ‘The Texas Chainsaw Massacre’ its a family of freaks that lure people in and then kill’em. These are the films that scare people. The Villains that shock people are the ones that you cant see. Such as the devil in ‘The Exorcist’ or the witch in ‘The Blair Witch Project’. The reason why the films worked was because the viewer was taken into a world of un-reality and this scared people. It let them be witness to what reality would be like in a unreal society. But more recent horror attempts such as the ‘Scream’ trilogy and ‘Children of the Corn’ use real people as the freaks who go on killing sprees. This kind of film scared film fans because it gave the impression that anyone can turn into homicidal maniacs. These film’s wer e not as praised as the old fashioned films by big horror fans such as myself because  it tries to play the audience into believe something which is already happening in the world, whereas most people go to see films to get away from reality, the new sort of horror film just shows you real life situations. The DONOR. In my view the donor in 90% of films is the narrative. The reason being that in most films the plot is for the good guy to defeat the bad guy. This can be by arresting them, killing them etc., but it doesn’t really matter. The donor provides the object for the hero to go for, or the heroes goal, and this in most films is the neutralisation or stopping of the bad guy. So when looked at like this we see that its the films presentation that provides the goal for the hero. The DISPATCHER. The dispatcher in a film is the person who sends the hero on their way. In the film ‘The Lion King’ the dispatchers are Nala and Moustapha. The reason why it’s these two is because they persuade Simba to go after Scar and regain his kingdom as the king. These are one of the key characters in the story because if it wasn’t for them the hero would no nothing to try and fix the situation. The FALSE HERO. The false hero in the film ‘The World Is Not Enough’ is the character Electra. She appears to be on the side of the hero (James Bond) but then turns against him. She provides him and M with informati on that appears helpful to their cause but we then realise that its part of a trap, between her and the bad guy. This character is very important to the flow of a film because it provides the viewer with a reason to then go on and hate that character, because we relate to the hero and as that person has screwed the hero we therefore feel that she has screwed us to. So in a way it personalises the character with the audience. The HELPER. The helper in a film is the person that seems knowledgeable in a certain aspect of the plot and then goes onto help the hero. The helper in ‘Halloween’ is Sam Loomis. This character is usually a person who for some reason knows the actions of the bad guy. In the case of Sam Loomis he is the doctor of Michael Myers. This helps him know what the killer will do next. He tells the sheriff that the killer will return to Haddonfield to try and kill his one surviving relative Laurie Strode. If it wasn’t for this character the hero would have no chance of stopping the bad guy because he knows absolutely nothing about it. Its also the same in ‘E nemy of the State’. The helper Gene Hackman (Brill) is the person who knows all about surveillance, the US governments capabilities, so therefore can help the hero (Will Smith) overcome the  challenge that the narrative of the film has set out. The PRINCESS. The princess in a film is the sexual reward for the heroes good work. The princess in ‘Armageddon’ is played by Liv Tyler and is the reward for the partial hero’s (Ben Afflleck) hard work in saving the planet from total destruction. The princess character is very important to the conclusion if the film because it is possible for the men to relate to it. The way is that the typical family picture in the world today still is that man goes out to work, women cleans the house and kids go to school. The man comes home from work and gets some sex for all his work, just like the hero in the film. Also like in ‘Gone in 60 Seconds’, Angelina Jolie is the reward for Nicholas Cage’s efforts at stealing 50 cars in one night. The FATHER. The father in ‘Armageddon’ again is Bruce Willis. The role of the father is to reward the hero for a job well done. In ‘Armageddon’ the reward for good work is being able to live with the fathers daughter, because the father rewards him for good work by staying on the rock and choosing to die himself. The father in the film also acts as the man with all the knowledge that holds the group together. In ‘Gone in 60 Seconds’ the father Auto (Robert Duval) acts as the all powerful, all knowledgeable person who’s been there before and therefore is the person who can guide all the younger ones in the right direction. All of these eight points of characters carry the film. Not just one but all of them. When looked at in greater detail Propp’s theory we realise that its the way we sub-consciously look at the characters that makes the viewer thank anything of a certain film. In conclusion narrative and narration are the key elements that make a film what it is. All the above theories are vital, when it comes to reading a film in detail. These theories are useful because they make us view the film in a different way than you normally would. They help you to understand what the importance of certain characters and effects are. They help the viewer view key elements in totally different ways and to understand them in a much deeper detail than before. E.g. When I first saw ‘Halloween’ I saw Sam Loomis as an old doctor who seems a bit crazy upstairs. I thought his importance in the film was minimal and that he was only there to involve a British dude; and now when I watch the film I can realise how important his character is to Laurie Strodes quest to kill the Shape. If it was not for  him no one would have any idea of his intentions and that he would return to Haddonfield. So basically you’re decision as to weather you like a film or not can be identified by breaking down the certain aspects of a film down into questions. I.e. How do the films narrative functions effect you’re overall perception of the film.? How does the films narration effect the way you perceive the film. When you look at Todorov’s theory of narrative structure how does your view of the film change from the one you had of it before you compared it to the points Todorov makes in his theory? How does Propp’s theory of characters and narrative function make you look at the characters when you also look at the eight points outlined in his theory? All this along with all the stuff to do with camera movement, use of sound, use of lighting, use of Mise-en-scene and the way the plot is portrayed all help you understand a film in a deeper way than before.

Horses Anatomy Essay

The respiratory system of the horse is well adapted to athletic exercise, with unrestricted upper airway diameters, and a large lung capacity afforded by 18 ribs. These combine to enable air intakes of up to 1800 litres per minute in a galloping horse. Volumes of up to 300 litres of blood are pumped at high pressure through small lung capillaries surrounding 10 million air sacs to take up and deliver over 70 litres of oxygen per minute to the working muscles at the gallop. As a result, any restriction in upper airway diameter, obstruction of the airways, diseases or stress related conditions that reduce efficiency of oxygen uptake from the air sacs, can have a great influence on athletic capacity. The large lung surface and high blood flow rates also provide the additional function of heat loss during and after exercise, with up to 20% of the muscle heat generated during exercise being exchanged across the lung surface to supplement sweating and other skin surface heat loss mechanisms. The respiratory system is continually challenged by a large amount of foreign material, including viruses, bacteria and fungi inhaled in air from track and arena surfaces during exercise, or from dusty bedding, feed and stable environments. The horses circulatory system is a very large and complex system made up of veins and arteries. The blood is the pumped under enormous pressure from the heart along the arteries which have thick muscular walls to deal with the pressure. It oxygenates the body and the internal organs The circulatory system is based upon the heart – a hollow, muscular organ in the chest cavity. It pumps the blood around the body and is divided into four separate compartments . Blood from the right ventricle goes to the lungs to be oxygenated and then is returned to the left ventricle. Blood from the left ventricle is pumped all through the body in arteries. Arteries repeatedly branch and diminish in size until they become microscopic capillaries. Capillaries permit necessary interchange between blood and tissue. They eventually join up to produce veins, which convey blood to the right atrium and from there to the right ventricle. A horse of average size has approximately 50 pints (28 litres) which circulate through his system every 40 seconds. Excretory system Depending on size, age, and productive status (work, sport, pleasure, breeding, pregnancy, lactation, retirement), a horse will digest about 60% of most feedstuffs. Feed that is 60% digestible indicates that if a horse is fed 25 pounds of dry feed, 15 will be digested and 10 pounds will be excreted as manure (feces). This will vary by feed. Feeds that are higher in fiber such as hays and grasses have a lower digestibility. Conversely, concentrate feeds that contain grains such as corn, oats, and/or barley, usually have a higher efficiency of digestion and less fecal excretion. Nitrogen (N) is a major component of protein. Horses need protein for maintenance, growth, reproduction, lactation, and work. Phosphorus (P) is a macromineral needed for maintenance, growth, and other physiologic functions. Water is also essential for bodily functions. Water is lost from the body primarily in the excretion of feces and urine, sweat, evaporation from the lungs and skin, and in the case of lactation, from milk. It also affects the consistency of manure. All nutrients that are digested (absorbed) are metabolized in the horse’s body. Some of these, especially nitrogen in proteins, are excreted in the urine. After being digested and metabolized in the body, waste nitrogen is converted to urea in the liver and excreted in the urine. Additional  undigested nitrogen is excreted in the feces. Overfeeding protein will increase the excretion of nitrogen. Overfeeding phosphorus will increase the excretion of phosphorous, most of which is excreted in the feces. Horses should be fed a diet that is digestible and formulated to meet nutritional requirements, while avoiding excesses. Overfeeding can result in higher levels of nitrogen and phosphorus in the manure. Horse farmers should feed horses according to their nutritional needs. Specific recommendations for nitrogen (protein) and phosphores.

Quotations About Endangered Species

Quotations About Endangered Species People all around the world are talking about endangered species. Opinions circulate, facts are figured, and tempers have been known to flare. It becomes an interesting study to learn not only what makes a species endangered, but how people react to these species predicaments and what might be done to protect them The following is a list quotes by politicians, actors, authors, and other well-known public figures who, in one way or another, have felt a need to speak up on the issue of endangered species conservation. Notable Quotes Lawrence Anthony Workable solutions for Earth are urgently needed. Saving seals and tigers, or fighting yet another oil pipeline through a wilderness area, while laudable, is merely shuffling the deck chairs on the Titanic. Norm Dicks The Endangered Species Act is the strongest and most effective tool we have to repair the environmental harm that is causing a species to decline. Yao Ming Endangered species are our friends. Martin Jenkins, Can We Save the Tiger? When it comes to looking after all the species that are already endangered, theres such a lot to do that sometimes it might all seem to be too much, especially when there are so many other important things to worry about. But if we stop trying, the chances are that pretty soon well end up with a world where there are no tigers or elephants, or sawfishes or whooping cranes, or albatrosses or ground iguanas. And I think that would be a shame, dont you? Jay Inslee What is a fish without a river? What is a bird without a tree to nest in? What is an Endangered Species Act without any enforcement mechanism to ensure their habitat is protected? It is nothing. Bruce Babbitt Well, I think [Im most proud of] breathing life into the Endangered Species Act, taking those wolves back into Yellowstone, restoring the salmon in the rivers of the Pacific Northwest. Id say thats at the top. Alex Meraz Actually I do support a charity, Defenders of Wildlife. They help protect endangered species. Aldo Leopold, Sand County Almanac If education really educates, there will, in time, be more and more citizens who understand that relics of the old West add meaning and value to the new. Youth yet unborn will pole up the Missouri with Lewis and Clark, or climb the Sierras with James Capen Adams, and each generation, in turn, will ask: Where is the big white bear? It will be a sorry answer to say he went under while conservationists werent looking. Jack Hanna The snow leopard is absolutely magnificent. It represents really what endangered species are all about. Jim Saxton It is a drastic mistake to eliminate the provisions that have to do with the protection of habitat for endangered species. It is my opinion that the Endangered Species Act is 99 percent about protecting critical habitat. Dave Barry The real threat to whales is whaling, which has endangered many whale species. Steve Irwin Take the crocodile, for example, my favorite animal. There are 23 species. Seventeen of those species are rare or endangered. Theyre on the way out, no matter what anyone does or says, you know. Russell Banks Chimpanzees are endangered. Severely. Charles Clover, The End of the Line: How Overfishing Is Changing the World and What We Eat Celebrity chefs are the leaders in the field of food, and we are the led. Why should the leaders of chemical businesses be held responsible for polluting the marine environment with a few grams of effluent, which is sublethal to marine species, while celebrity chefs are turning out endangered fish at several dozen tables a night without enduring a syllable of criticism? Bill Vaughan The whale is endangered, while the ant continues to do just fine. Source Clover, Charles. End of the Line: How Overfishing Is Changing the World and What We Eat. Paperback, Ebury, March 1, 2005.

Ways Reporters Can Avoid Conflicts of Interest

Ways Reporters Can Avoid Conflicts of Interest Hard-news reporters should approach stories objectively, setting their own prejudices and preconceptions aside in order to discover the truth about whatever theyre covering. An important part of objectivity is avoiding conflicts of interest that might influence a reporters work. Examples of Conflict of Interest Avoiding conflict of interest is sometimes easier said than done. Heres an example: Lets say you cover city hall, and over time you get to know the mayor well because hes a big part of your beat. You may even grow to like him and secretly wish for him to be successful as the towns chief executive. Theres nothing wrong with that per se, but if your feelings begin to color your coverage of the mayor, or renders you unable to write about him critically when necessary, then clearly theres a conflict of interest - one that must be resolved. Why must reporters be mindful of this? Because sources often try to influence journalists in order to get more positive coverage. For example, after interviewing the CEO of a major airline for a profile, I got a call from one of the airlines public relations people. She asked how the article was going, then offered me two round-trip tickets to London, courtesy of the airline. Its hard to say no to free airline tickets, but of course, I had to refuse. Accepting them would have been a big-time conflict of interest, one that might have affected the way I wrote the story. In short, avoiding conflicts of interest requires a conscious effort on the part of a reporter, day in and day out. How to Avoid Conflicts of Interest Here are six ways to avoid such conflicts: Dont Accept Freebies or Gifts From Sources. People will often try to curry favor with reporters by offering them gifts of various sorts. But taking such freebies opens the reporter up to the charge that he can be bought.Dont Donate Money to Political or Activist Groups. Many news organizations have rules against this for obvious reasons - it telegraphs where the reporter stands politically and erodes the confidence readers have in the reporter as an impartial observer. Even opinion journalists can get into trouble for giving money to political groups or candidates, as Keith Olbermann did in 2010.Dont Engage in Political Activity. This goes along with No. 2. Dont attend rallies, wave signs or otherwise publicly lend your support to groups or causes that have a political bent. Non-political charitable work is fine.Dont Get Too Chummy With the People You Cover. Its important to establish a good working relationship with the sources on your beat. But theres a fine line between a working relationship and a true friendship. If you become best friends with a source youre not likely to cover that source objectively. The best way to avoid such pitfalls? Dont socialize with sources outside of work. Dont Cover Friends or Family Members. If you have a friend or relative who is in the public spotlight - lets say your sister is a member of the city council - you must recuse yourself from covering that person as a reporter. Readers simply wont believe that youll be as tough on that person as you are on everyone else - and theyll probably be right.Avoid Financial Conflicts. If you cover a prominent local company as part of your beat, you shouldnt own any of that companys stock. More broadly, if you cover a certain industry, say, drug companies or computer software makers, then you shouldnt own stock in those kinds of companies.

CRITCALY CONSIDER WHETHER THO OCCURENCE OF SEXUAL CRIME IS BETTER Essay

CRITCALY CONSIDER WHETHER THO OCCURENCE OF SEXUAL CRIME IS BETTER EXPLAINNED BY SOCIOLOGIVAL OR PSYCHOLOGICal oriented criminolo - Essay Example As per Edwin Sutherland, kids were learning from elders about the criminal attitudes. As per Walter Reckless, crime happens when kids develop an insufficient self-image rendering them incapable of managing their own misbehaviour. As per Karl Marx, social interaction is the main instrument which sowed the seeds for new vistas in criminology. (Siegel 2008:10). Emile Durkheim regarded crime as a necessary and a normal social event. Quetelet from France revealed that crime rates were highest in the summer in France in heterogeneous, especially in southern regions and mostly influenced by drinking habits. Quetelet recognised many of the relationships between social phenomenons and hence, crime still acts as a footing for criminology even today. Lombrosian findings of crime depend upon biological determinism is the direct opposite to Quetelet revelations that crime had a social basis which is a direct confront of the former. (Siegel 2008:11). Structural Strain: Employing a sociological per spective, the structural concepts indicate that social and economic forces of strain shape collective human behaviour. (Siegel 2008: 175).Merton is of the view that anomie has been one of the most significant and long-term sociological theories of criminality. (Siegel 2008:176). Sexual crime is not a psychiatric crime but of legal nature. One becomes a sexual offender by satisfying tests of legal definitions and principles and not by satisfying some diagnostic criteria like sexual sadism and paedophilia. Sexual crime includes sexual demeanour. Sexual crime includes sexual behaviour like attempted or actual anal or vaginal penetration and whether the victim has been forcibly compelled or had with consent and the magnitude of the force employed by the perpetrator. (Flowers 2006:15). Masters and Johnson (1974) are of the view that human sexual demeanour is both instinctive and learned and effected by a variety of psychological, biological and socio-cultural manipulations. There is avai lability of plenty of evidence that majority of human sexual movements would become more graspable to majority individuals, if they could understand the setting of each other background and behaviour. (Kinsey, Promeroy and Martin 1948:678). The criminological outlook spotlights on sexual crimes, the consequences and it’s causes. The psychological standpoint spotlights on the manner in which sexual arousal and sexuality are influenced by personality dynamics, attitudes, motivations, emotions, interpersonal demeanour and beliefs. The sociological outlook sees sexuality as a genetic adaptation to the background with conception that sex differences in females and males are adaptive and functional in a biological sense. Sexual deviance is kind of sexual behaviour which is deviant from criminological and sociological perspectives will change across place and time and will be socially constructed. Kraft –Ebing (1906) explained sexual disorders, which include masochism, sadism , fetishism, transvestism, transsexualism, sexual bondage, nymphomania and lust murder. Sex crimes are distinguished from sexual deviance and sexual disorders as they are behavioural functions that infringe the law. From a legal outlook, sexual offenses are acts considered to be both a hazard to public and individual safety and sexually deviant. . Sexual

Module 2 Case Assignment Example | Topics and Well Written Essays - 750 words

Module 2 Case - Assignment Example By contacting its consumers companies and customers across the globe, the company is in a position to create strong brands that are competitive. For example, Philips undertook a survey that involved interviewing 26,000 respondents across the world. In order to ensure that the company brands are effective and meet the customer needs, Philips undertakes qualitative research by the use of small focus groups that included professionals such as hospital surgeons who are regular users of scanning equipments (Eeva, 2014). The research that was undertaken in various countries such as Brazil, UK, Germany, US, AND China among others indicated that Philips makes the lives of its consumers better and that they believe they can rely on Philips brand. Philips relies on developing new brand as well as improving the existing ones. This is one of the aspects that make professionals to have strong positive brand-customer relationship. Phillips branding indicate emotions such as innovation, power to th e customers by means of technology, hope, liberty regained and aspirations. Apple, a US based electronics company believes in the production of state of art and style brands. Being one of the top brands in the world, the company adopts product diversification as way of meeting the diversified needs of its customers (Linzmayer, 1999). Some of the brands produced by Apple include computer parts, mp3, laptops and computers among others. The company state of art brands are made through the use of a digital hub as a strategy. Through innovation and research, Apple has produced quality brands that meet ready demand globally. The use of customer experience as well as unique user interface the company has become some of the core capabilities that have created strong positive customer-brand relationship in the company. Basically, Apple branding involves focusing on their products as well as the